How To Article

How to Create WhatsApp Links + Free WhatsApp Link Generator

Román Filgueira García
Content Writer,
March 2, 2022

Getting people to message your business over WhatsApp is not always easy. Luckily, WhatsApp has an interesting feature made for this purpose. With a WhatsApp link, customers and leads are only one click away from you. In this blog post, you’ll learn all about it: What a WhatsApp link is and how it works, as well as how to create a WhatsApp link for your business using the WhatsApp Business App and For a start, why don’t you try our Free WhatsApp Link Generator? ⬇️

What is a WhatsApp Link?

WhatsApp allows businesses to create links and share them across their website and social media accounts with their customers. Then, customers just have to click on the link to enter into a chat with the business.

This feature is available for both the WhatsApp Business App and WhatsApp API, meaning that small and large businesses can similarly benefit from it. But, what are these benefits?

Why Use a WhatsApp Link Generator

Users can add WhatsApp chat links to their websites so visitors can start conversations with them. And just like any other link, it can be embedded in a custom banner, widget, or GIF. Thus, users can make creative CTAs to drive action from customers.

Business owners and agents know that adding phone numbers to a contact list is a hassle. The good news is that with WhatsApp links, neither businesses nor customers need to save phone numbers to start a conversation.

In addition, they are an effective lead-collection tool. Businesses can respond to inquiries and save contact phone numbers for future use. For WhatsApp Business App users, these Contacts can be organized with labels for easy identification.

whatsapp link to send message
Three reasons to use WhatsApp links

As shown, there are many good reasons why businesses should learn how to create a WhatsApp link. And here’s one more: There are different types of WhatsApp links you can use. Let's dive into this and see how it works in the next section.

How Does a WhatsApp Chat Link Work?

A WhatsApp link has three distinguishable parts:

  • A standard link
  • A phone number
  • An optional text thread
WhatsApp URL code
An example of a link created with a WhatsApp link generator

As you can see, it's pretty straightforward. And now that you know the basics, we’ll show you how a simple WhatsApp click to chat link works.

WhatsApp Click to Chat Links

When a WhatsApp click to chat link is clicked, customers can initiate a conversation with the business without restrictions regarding the content of their messages. They have total freedom to type any inquiry they want.

When creating your link, beware of the following: You must enter your full phone number in international format (i.e: This means you shouldn’t include a zero at the beginning, and no brackets or dashes in it.

WhatsApp link for website
A standard WhatsApp chat link

WhatsApp click to chat links are composed of a protocol, domain name, and phone number. But besides regular click to chat WhatsApp links, users can create links with pre-filled messages or even use WhatsApp chat links to broadcast to a list of Contacts.

WhatsApp Click to Chat Links with a Pre-filled Message

When this link is clicked, a pre-filled message will show up in the chat text field automatically. What is the use of this? Starting the conversation with a template comes with an important benefit.

Sometimes, customers are not very clear on their inquiries. This issue can be solved with a pre-filled message such as I’d like to know more information about your consulting services. Since the inquiry is clear, businesses can give customers an accurate answer rapidly, avoiding unnecessary questions.

As shown below, this type of link is composed of a protocol, domain, phone number, and URL-encoded pre-filled message.

WhatsApp link with message
A WhatsApp chat link with a prefilled message

WhatsApp Business App users can use links to broadcast to a list of contacts. They only need to create a WhatsApp link with a pre-filled message and omit their phone number, as in:

Links can be created manually by using the formulas explained in this section. However, that’s a tiresome task, especially when it involves pre-filled messages. In the following section, we’ll teach you how to make WhatsApp links, quick and easy.

How to Create a WhatsApp Link with a WhatsApp Link Generator

There are two different ways in which you could create your link, depending on which WhatsApp product you are using. The WhatsApp Business App has a built-in WhatsApp link generator, which is free to use. link generator
WhatsApp API users can create their links on

WhatsApp Business App as a WhatsApp Link Generator

Follow these steps to create a WhatsApp direct message link from the WhatsApp Business App:

  1. Tap on the triple dot on the top right.
  2. Select Business Tools.
  3. Choose Short Link.
  4. Tap on the green round icon to copy the link.
How to create whatsapp chat link
You can generate links on the WhatsApp Business App

Alternatively, you can choose to share your link on another app. But that’s not all. If you prefer QR codes, you’ll be able to share your own QR code too. When scanned, customers will start a WhatsApp chat with you.

Or are you a WhatsApp API user? No problem, you can consider an external WhatsApp link maker to generate WhatsApp links. We recommend the Click to Chat Generator. as a WhatsApp Link Generator

For a start, make sure your WhatsApp API account is connected to You can learn how to do that here. Once ready, follow these steps to create your WhatsApp message link using the WhatsApp link generator:

1. Open and click on the Settings Module. settings
Step 1: Open and click on the Settings Module

2. Click on Channels. channels
Step 2: Open Channels

3. Select your connected WhatsApp API account. 360dialog channel
Step 3: Choose your WhatsApp API account from the list

4. Click on Scan Code.

create WhatsApp chat link
Step 4: Click on Scan Code

5. Enter your phone number.

How to make whatsapp link with message
Step 5: Generate your URL

Now you should see your generated link on the screen, as well as a downloadable QR code. If you want to add a pre-filled message to your link, type it in the Pre-filled Text section. You can click on the 📑 icon to copy the link to the clipboard.

In conclusion, the Click to Chat WhatsApp feature helps businesses work around the problem of getting customers to initiate conversations, without the need for either party to save phone numbers first.

Following WhatsApp’s philosophy, WhatsApp links are simple yet flexible. Plus, they can be used in multiple creative ways to make communication between businesses and customers more pleasant.

Further Reading

And that’s everything you need to know about WhatsApp click to chat links. If you would like to learn about more WhatsApp-related topics, check out these articles:

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